We thought long and hard about what we wanted our logo to represent. 

Our name - "On Track" - has a number of meanings.  Firstly, it represents the trail or track under foot - about getting out there and pounding the earth on a new adventure.

Secondly, it is about heading in the right direction - not just out in the bush but life as well.  Our philosophy has always been that, if you strike the right balance between work, play, family & friends your life remains on track.  You get to enjoy all that the great outdoors has to offer in a relaxed and stress-free environment.  The experience is enhanced if family and friends chose join you -  but sometimes its great to enjoy it on your own.

The compass maintains this theme visually.  We wanted a strong and positive image that gave us trust and confidence in the direction we wanted to go.  Our logo had to incorporate an Australian flavour and this is why we chose the Southern Cross to compliment the compass.  We are proudly Australian.  One of the key drivers in starting our business was that we wanted to show-case what Western Australia, in particular, has to offer.

And finally, the corporate colours of red and green.  We wanted something that represented the environment in which we operate.  If we think of the great places we have travelled, the North-west of Western Australia is a stand-out favourite.  The red earth is so typical of that landscape. 

The green is the bush - no matter where you are.  It is the leaves, the ground covers, the flowers, the fields, the hills and everything in between.

We are extremely proud of what we have created and we are 100% committed to providing our customers with opportunities to experience the wonders of the bush.